Audatex chooses Copywriting On Demand
Audatex is the global leader in business solutions for the motor claims industry. Their claims management and estimating solutions have revolutionised the way claims are handled.
When the company was ready to launch yet another ground breaking web-based family of applications, they turned to Copywriting On Demand for key marketing copy.
“You have to understand that our AudaFNOL product really moves the boundaries for the industry, so we needed to communicate a lot of detail in a highly readable form,” says Sharon Wiggins, Director of Communications at Audatex. “A White Paper was the obvious solution, so we sought someone who could quickly get to grips with the industry, its challenges, and its own terminology. Someone who would go away and do the necessary background research. Len Smith certainly delivered the goods. So much so that we also commissioned him to write our more general marketing copy.”
“For me,” says Len, “as a copywriter, it was a joy to work on such an innovative project. The business case is compelling, but it was necessary to get down to the nitty gritty, building up the business case and demonstrating how smoothly AudaFNOL can be adopted, whatever the business processes of each client user.”
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Copywriting On Demand specialises in B2B communications – everything from writing White Papers to website copy to sales brochures and industry articles.
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Audatex is the global leader in business solutions for the motor claims industry. Their claims management and estimating solutions have revolutionised the way claims are handled.
When the company was ready to launch yet another ground breaking web-based family of applications, they turned to Copywriting On Demand for key marketing copy.
“You have to understand that our AudaFNOL product really moves the boundaries for the industry, so we needed to communicate a lot of detail in a highly readable form,” says Sharon Wiggins, Director of Communications at Audatex. “A White Paper was the obvious solution, so we sought someone who could quickly get to grips with the industry, its challenges, and its own terminology. Someone who would go away and do the necessary background research. Len Smith certainly delivered the goods. So much so that we also commissioned him to write our more general marketing copy.”
“For me,” says Len, “as a copywriter, it was a joy to work on such an innovative project. The business case is compelling, but it was necessary to get down to the nitty gritty, building up the business case and demonstrating how smoothly AudaFNOL can be adopted, whatever the business processes of each client user.”
------------------------------------------------
Copywriting On Demand specialises in B2B communications – everything from writing White Papers to website copy to sales brochures and industry articles.
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