Global financial services report - with a little help from Copywriting on Demand
Writing copy for the financial services sector has interesting challenges all of its own. Imagine then, how delighted Len Smith of Copywriting On Demand was to be invited by specialist publishers, Euromoney Yearbooks, to write the keynote article for their most prestigious publication World Leasing Yearbook.
“This is the second year running that Len has written this highly complex report, including the research and analysis from finance institutions from over 50 countries around the world,” says Lisa Paul, Senior Editor. “It’s good to work with someone who communicates progress (especially important to an editor) and who delivers on time. It’s a pleasure working with Len.”
The report gives a unique and exclusive ranking of the top 50 leasing markets by size worldwide. It has become the definitive overview analysis of geographic trading environments and of world trends in asset leasing - essential reading for organizations that need to get a handle on undercurrents and potential challenges in the year ahead, especially those looking to expand their cross-border operations.
Charts and tables display provide a unique source of key market data, including:
An overview of market factors for each region plus a summary of the challenges ahead
The Yearbook is currently going to press and will be published first week in January.
Writing copy for the financial services sector has interesting challenges all of its own. Imagine then, how delighted Len Smith of Copywriting On Demand was to be invited by specialist publishers, Euromoney Yearbooks, to write the keynote article for their most prestigious publication World Leasing Yearbook.
“This is the second year running that Len has written this highly complex report, including the research and analysis from finance institutions from over 50 countries around the world,” says Lisa Paul, Senior Editor. “It’s good to work with someone who communicates progress (especially important to an editor) and who delivers on time. It’s a pleasure working with Len.”
The report gives a unique and exclusive ranking of the top 50 leasing markets by size worldwide. It has become the definitive overview analysis of geographic trading environments and of world trends in asset leasing - essential reading for organizations that need to get a handle on undercurrents and potential challenges in the year ahead, especially those looking to expand their cross-border operations.
Charts and tables display provide a unique source of key market data, including:
- Volume and Growth by regions (Europe, N America, Asia, S America, Africa, Australia/NZ), including percentage share of world marker volume
- Growth history globally of the world leasing market by volume
- Top 50 countries' performance - volume, percentage growth and market penetration.
- Regional comparisons of leasing market penetration (plus a GDP penetration ratio
An overview of market factors for each region plus a summary of the challenges ahead
The Yearbook is currently going to press and will be published first week in January.
