Samples

Unlike designers, copywriters are usually reluctant to publish samples of their work. The reason is that, while most people recognise that design is a direct reflection of what the client ordered, the written word doesn't seem to enjoy the same degree of latitude.

So, when reviewing the samples below, please remember that they were crafted to meet a very specific client need and tone of voice.

If you need a girlie, chick-lit style; no problem. I've done that. The same again for a scientific paper, an engaging magazine article, a hard hitting sales brochure or a website. Everything from building materials to young fashion.

Caveat over, do try some downloads:

Samples:

• Brochure: Pharmaceutical brochure. A brochure for a highly specialised part of the 
• Audio: An audio mailer for a small company that generated a major sale to one of the UK's biggest blue chips
• pharmaceutical sector. An international player.
• Brochure: International management consultancy. Boy, are these guys big hitters
• Brochure: Software solutions company that has captured the marketplace
• Brochure: Security company. Worldwide, they turn over a billion dollars a year. They know what they are doing.
• Flyer: Public sector. Communicating with their community.
• Flyer: Public sector. A look back over the last 12 months
• Case study: A four man company is able to meet the big players, head on.
• Case Study: Low cost, high impact snapshot of a computer company's client
• White Paper: Local accountants used this Word document to generate lots of new business
• White Paper: Software security company generated over 20% response rate from this Word document.
• White Paper: Irish start-up company gets BBC coverage from this heavyweight document