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Website SEO copywriter wins with Hutchison Technologies International


Hutchison Technologies is one of the new breed of companies that really know how to operate globally.

 They have hands-on expertise in taking technology-based products from design through to product manufacture and mass production, and now they are offering full support for companies wishing to launch new technology products – everything from design, through protoypr to fill blown manufacture and distribution.  What they can promise is lower development costs and shorter development times, faster manufacturing start-of-build and lower assembly costs.

To support it all, they have global centres of excellence in the UK, China and the USA to manage offshore manufacturing.“This is a remarkable proposition,” says Manchester copywriter, Len Smith of Copywriting On Demand, the man who helped with their website SEO copywriting. “Offshore manufacturing has been an essential part of brand strategy, especially in new product introduction.

In China, manufacturing of technology-based products to a consistent quality and delivery schedule has become a real boost for many brand names. But it has been the graveyard of countless more. That’s where Hutchison Technologies can add value.

With almost a twenty year history in this field, they are old hands at offshore manufacturing outsourcing. They understand the local culture and know how to manage cross-border shipping – not to mention quality assurance.”

“Strong project management skills in overseas manufacturing is just one of the benefits they bring to the table. They have a number of carefully selected, cost optimised manufacturing locations already in place. With strategic and supply chain partners close to their centres of excellence, they can respond quickly to changing needs. And that’s what manufacturers are seeking – business agility.”

“It’s been great working with Len,” says Richard Mallinson, Hutchison Technologies. “Rather than just churning our words, Len did lots of background research into the best search terms for optimization. Plus recommendations to our website builder for ‘off page’ tags. We are delighted”

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