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Financial Sector Copywriting
Whether it is Asset Finance, Motor Finance or Personal Finance, I will have written about it. That includes magazine articles in journals such as Lending Strategy, Leasing Life, Leasing World and Motor Finance. It includes White Papers, such as The Survival Guide to the Consumer Credit Act (which was requested by over 26% of managing directors of UK personal finance companies). I wrote a number of articles on the Sub Prime sector before ever it came onto the radar. I have written about everything from in-store credit cards to dynamic underwriting. Not to mention promotional literature for conferences, summits and events for trade organisations such as the CCTA and the FLA. Basel II? I knew his father. My contact with the financial services sector has come about primarily from IT companies and consultancies operating within the Credit Finance arena - in other words, a strategic, top-down view. See my latest project Global Finance Report Do contact me, Len Smith of Copywriting-On-Demand to learn how I might be able to help your organisation. Call 01706 81 9165 or email |
"Many thanks len for having helped us to write a brochure and a banner for an event in a record time. You understood our needs including our tone of voice, you knew the topic we wanted you to work on. You were very much available and you delivered a very good copy."
Cathy Metz, Marketing and Communications Manager, LRQA |
