Copywriting-On-Demand
  • Home
  • Services
    • Brochure Copywriter
    • White Paper Copywriter
    • B2B Copywriting
    • Case Study Copywriter
    • Newsletter Copywriter
    • Scriptwriting
    • Website SEO Copywriter
    • Press Releases
    • Copywriter Annual Reports
    • Lead Generation Copywriter
  • ONLINE COURSES
    • Become a Copywriter
    • SEO Course
    • Sales Skills Course
    • Business writing
  • About Len Smith
    • Freelance Copywriter
    • FAQs
  • Markets
    • Logistics Sector Copywriter
    • IT Copywriter
    • Pharmaceutical Copywriter
    • Financial Services Copywriter
    • Public Sector Copywriter
  • Testimonials
  • Copywriting Blog
    • Free tips for writers
    • Punctuation Survival Guide
    • How to type the copyright symbol
    • SAMPLE copywriting Style Sheet
    • Copywriting & Marketing Glossary
    • How to brief a copywriter
    • How to use the apostrophe
    • Questioning techniques
    • Offshore SEO?
    • 7 ways to get more readers
    • Quick Keys
    • Copyright Law UK US
    • Gibbledygok
    • How to register your copyright
    • How to get Press Coverage
    • Copywriter, writer, editor or copyright?
    • Search Engine friendly copy
    • The role of emotion in copywriting and in marketing
    • The 50 millisecond test
    • Create a website in six hours
    • Automated Readability Checker
    • What is Lorum Ipsum?
    • Mind Mapping for copywriters
    • How to write in plain English
    • Phrases to avoid
    • Buzzword generator
    • Website copywriter
    • Whatever happened to the language of Shakespeare?
    • Proofreaders' and copywriters' symbols
    • Samples
    • Think like an editor
    • App icon designer
    • Academic copywriter
    • Useful links
    • The Writers' Guru
    • Course websites >
      • Will Hawkins
      • Kippy Flur
    • Examples
    • erin
  • News
    • Global offshore law firm appoints financial copywriter, Copywriting-on-demand
    • My Beartown website launch
    • Website copywriter wins premier national financial copywriting project
    • Website SEO copywriter reaches 40,000 visitor in one month
    • Glocal Talk chooses Copywriting On Demand
    • Website copywriter boosts PR success
    • White Paper copywriter helps International telecoms sector giant
    • Energy Performance industry giants launch new company, with help from Copywriting On Demand
    • SEO copywriter wins top rankings in 230 million websites
    • Website SEO copywriter wins with Hutchison Technologies International
    • Staffordshire Solicitors Launch New Online Quote Service
    • Manchester copywriter wins ‘Italian Job’
    • White Paper coup for Copywriting On Demand.
    • Vodafone calls on Copywriting On Demand for intelligent copy
    • Audatex chooses Copywriting On Demand
    • International website launched in record time
    • Another record website build from Copywriting On Demand
    • Global financial services report - with a little help from Copywriting on Demand
    • Site Services International chooses Copywriting On Demand
    • Top UK web company signs up Copywriting On Demand
    • World's largest Contract Sales Organisation recruits Copywriting On Demand
    • Lloyd’s selects UK Copywriter, Copywriting On Demand
    • The Barefoot Journey begins with Barefoot Floors and the Barefoot Laundry
    • International Gold Medallist takes on Copywriting On Demand
    • Bob Rothman goes online with Len Smith of Copywriting On Demand.
    • Arabian Auto Agency chooses Copywriting On Demand for Website SEO
    • Dawn Gibbins launches bold website with help from Copywriting On Demand
    • Silent Edge shouts with some help from Copywriting On Demand
    • A great thrash for Copywriting-On-Demand
    • Regeneration Solutions launched
  • Contact Me
  • Student White Papers
  • Student Success
Gibbledegok - or the power of the human mind 

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. 

The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.

Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe

So there!


..and another thing

People don't read individual letters in words; they recognise the shapes of the words -  defined by the tops of the letters.

If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words.

You can still read the words with relative ease.

Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words.

You can now see why a knowledge of typography can be important (for more than the obvious reasons) to graphoic designers and copywriters!

Picture
As long as first and last letters are in the right place, the human brain can sort it out 
Powered by Create your own unique website with customizable templates.